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       Lecoq Practice Development

      How we work makes all the difference:

We provide you with a complete, professional, comprehensive practice development system that includes all required marketing, patient communication and patient management materials, reports, publicity material, handouts, specialized supportive forms and a concise, step-by-step-by-step methodology for practice building.  (Set up a free initial consultation.)

Rapid ROI:  Most of our clients report making back the entire cost of the consultation within 4 to 6 weeks.

Our basic package, step by step:
1)  We provide phone consultation and send materials to prepare you to get the most from working with us, for example, handling staffing, economic or management issues.

2)  You attend our 3-day More Patient's Breakthrough Course where you and key staff learn to communicate the VT message in a way that has listeners book exams, refer or enroll in therapy.   We recommend you do a group course to benefit from the group dynamic, but you may instead schedule a 2-day private course at your office.  If you do the private course, we stay for a third day to teach the intake process so your efforts translate into booked evaluations. 

3) We come to your office for a total of 5 days to provide hands-on doctor and staff training.  If you do a group More patients course, we provide 6 days of onsite training.  This increases your effectiveness because we can focus on the details of developing and implementing your plan, in your office, in your community, with your staff.  

We usually take a day off between days 2 and 3 for you to catch up and see patients, and to give everyone a mental break.  The last day is usually somewhat shorter and is actually 2 days in one, Amee trains with your Vision Therapy Administrator on details of marketing while Thomas works with doctor on case presentation and other issues specific to the doctor and his or her practice.

4)  We supply an abundance of additional marketing and community outreach materials, videos, scripts, press releases, and advanced mailing materials to help make the implementation and external/internal marketing successful.  These files currently consist of several hundred documents you will use over time for practice building.  You will also receive a number of written guides you can use in the future to train new staff in the details of the Lecoq Practice Development system.  (To have this material produced for you own practice by an independent PR person would cost in excess of $10,000.)

5)  A year of personalized phone training and support:  Our basic package includes 12 months of coaching and advanced training and support calls.  These calls are designed to walk doctor and staff through the process of implementing the system.  Doctor and key staff will get help as needed with implementing system elements. 
6)   We provide additional phone training of new or replacement staff (up to 2 hours at a time) when necessary.  Longer training sessions are available at a moderate fee.  It is in our interest to see that you succeed, so we are generous with support.

Skills, not just good ideas:  We believe that the most important result any consultant can produce is to have doctor and staff produce results immediately.  We don't just leave you with a checklist of things to do on your own.  At the end of each step, doctor and staff will be able to perform the critical steps of our system.  During your first appointment call or very next exam, you'll be able to use what you've learned. 

A major difference:  We realized early on that just training the doctor to do a better job of "selling" VT wasn't enough.  Doctors and staff in vision therapy are rarely motivated by money.  Changing the way a practice operates requires a lot of motivation and commitment.  From the first moment of our training, you will feel and hear a strong focus on putting the wellbeing of the patient before all other considerations.  We find that good-hearted, well trained staff are eager to use this new way of operating.  This emphasis on team is a major difference between us and all other consultants.  This is one of many areas in which Lecoq Practice Development, idealvt, excels.  

Staff development:    The most precious asset in any practice is doctor chair time.  That's why we emphasize staff training and development.  How would it be if you knew that 90-95 percent of all the patients you saw for therapy exams would sign up for VT?  How would it be if you could just focus on the child or adult patient's need for help because all time, money and insurance issues were already handled by staff?  When staff properly prepares the patient for your step by step by step process, doctors tell us that putting patients into VT is much easy and insurance issues all but fade away.  The purpose of all conversations is to have parent or patient know vision is the problem and that you have the solution.   Money, time and transportation issues are handled before the first visit so doctor doesn't have to use hard sell or struggle to overcome objections.

Marketing know-how and materials:  During our time in the course and in your office, we teach your Vision Therapy Administrator and an assistant how to conduct community outreach and in-office marketing.  This highly professional approach to generating new patients and a network of patients, professionals and educators who refer causes growth to occur at a pace you set.  It works over the long term to produce a steady flow of new and referred patients by getting your message before all possible people, groups and media in your area.  We show you exactly how to do it, give you the materials and teach your staff what to say for maximum impact.  Your staff becomes a revenue center for your practice.  See Marketing for details.

Handling resistant staff or sabotage:  We occasionally encounter a staffer who becomes an uncooperative roadblock to growth.   A few clients have even had staff who possessed "irreplaceable" skills who used their "power" to stifle growth and change.  Although uncommon, we find that this kind of person will either quit or can be marginalized, or encouraged to leave the practice and replaced.  Our phone support includes working with you to resolve personnel and other situations.  We added our therapist training associate, Lyna Dyson, COVT of the year for 2009 so that you can develop replacements fast.    (For details see our Training page)

NETwork is included in your consultation:  Our wonderful computer program, NETwork, makes it very easy to accomplish all the things you know you should be doing but seldom get around to.  Software to build and sustain a network of parents, educators and professionals who refer.

Notebooks, Forms, and Manuals:  As a client put it, we not only give you the plan and skills to build whatever kind of practice you want, we also give you all the nuts and bolts needed to do it!   We've spent  3 decades expanding and improving our system for growing a VT practice. The result is not only great teaching and consulting, but also a rich body of printed materials (forms, handouts, demos, invitations, press releases, How-to guides for key system methods, scripts, how-to sheets, letters, etc.) totaling hundreds of pages.  All materials are installed on your computer so you can modify them for immediate use.

Reference notebooks:
We supply you with seven notebooks containing a wealth of materials to support growing your practice.  They give you a detailed, ready reference to every area of our system so you can keep growing for years after your consultation and training ends. You receive the notebooks a few weeks before our visit so you can get a head start. These also help you educate new staff as you grow.
 

Your notebooks cover:
1) Sign-Up Process: Step by step by step guide, checklist and materials to help you raise and keep sign up rates high.

2) Community Outreach Marketing: Guide to getting the word out in a way that has patients arriving seeking vision therapy. Media, groups, educators, parents, professionals in a position to refer--how to reach them, how to set up talks and inservices, how to build and keep your referral network active (for more detail, see our Marketing page).

3) Talks & Workshops: The centerpiece of marketing.  The purpose of talks and workshops is to generate appointments for evaluations and to have candidate patients enrolled in therapy. This guide covers what to say, how to interact, and how to use our amazingly effective R.T.E.C. communications steps to trigger sign-ups WITHOUT selling or pressure. Handouts, publicity, guides to setting up talks, scripts, and how to follow up for maximum impact.

4) Exam and Multiple Rx: Case presentation in the chair to generate high patient compliance. Our amazing "Talk" for the chair and our exclusive Multiple Rx method that dramatically increases multiple prescriptions without selling. Includes time tested case presentation forms, history forms that uncover behavioral vision problems, demonstrations, and how to book VT exams routinely during your case presentation. .

5) Reports: Checklist/report order forms, complete content of automated reports, guide to automating your favorite existing reports. Keep at your desk to keep ahead of the flood of reports growth generates.

6) NETwork instruction manual: A guide to using our NETwork computer program. One is a quick pictorial guide for easy reference.  Also includes an illustrated listing of all the forms and materials supplied in our system. 

7) Copier-Ready Original Forms: We prepare all the forms you'll need to set up the system with your name, address, phone, website/email so you can put everything to work immediately.

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Lecoq Practice Development
14420 Iroquois Rd. Apple Valley, CA 92307

CONTACT Thomas direct at:  949-244-3214  (cell)
For Information: idealvt@verizon.net
For NETwork questions: idealvt1@verizon.net 

Copyright © 2010 Lecoq Practice Development
Last modified: 10/07/11
Web Page design by Jessica Webster